If You Build It, They Will Come: Create a Positive Company Culture for More Effective Recruiting

Create a Positive Company Culture for More Effective Recruiting

Many recruiting departments struggle to find and hire talent that has both the skills required for the job and the right “fit” for the company culture. This struggle only intensifies when the current culture is not ideal for the industry, growth stage or business strategy of the organization. It’s simply backwards to think that hiring the right people will be the cure to fix an existing negative company culture.

Rather, HR professionals and business leaders must first work to address the culture of the organization. Once a positive, collaborative and cool corporate culture is established, you’ll be able to more effectively recruit positive, collaborative and cool candidates.

Look no further for confirmation of this than the 1989 classic movie Field of Dreams, starring Kevin Costner. Costner’s character, Ray Kinsella, a farmer and baseball fan, hears whispers of the phrase “if you build it, he will come” while walking through his cornfield. He decides that if he can build a baseball field on his farm, then the ghosts of his favorite players and father will come to him. This brief synopsis doesn’t do the movie justice – so if you haven’t seen it, check it out when you have some time to spare.

Back to the theme of this post: Building a positive company culture isn’t as daunting as it seems. Sure, it will take time and resources – but not as much as you might think. One way to get started is with programs like TicketsAtWork’s new Reward Management Solution, which helps boost employee engagement through recognition and employee awards. How an organization rewards employees is a key indication of the company culture – and can be a big draw in recruiting top talent and cultural contributors for your organization.

In a nutshell: Build a thriving company culture and yes, they will come.

5 New Orlando Theme Park Openings for a Summer of Family Fun


Traveling to sunny Orlando this summer? Here are the top 5 new openings for a perfect family vacation. TicketsatWork.com offers great savings to the best attractions in town – make your summer a memorable one.

SeaWorld Orlando
Save up to 35%

A trio of new attractions have opened at SeaWorld Orlando:

  • Kraken Unleashed – SeaWorld Orlando has tapped into the virtual reality trend for its all-new Kraken Unleashed VR Experience. This re-imagined coaster features new VR technology designed to put you in a dazzling digital reality landscape.
  • Electric Ocean – When the sun goes down, the night comes to life at SeaWorld Orlando with Electric Ocean. From now until August 5, the nighttime fun invites you to explore exotic worlds filled with glowing sea creatures, plus DJ entertainment and a spectacular display of fireworks.
  • Pop – Don’t miss amazing bubble artistry now floating through SeaWorld Orlando, presented by world-renowned bubble master Fan Yang. Watch bubble artists recreate colorful sea vents and other ocean brilliance at this awesome show, which features 23-foot tall screens that flank the stage with state-of-the-art lighting, sound and lasers.


Walt Disney World ® Resort
Buy 4 Days, Get an Extra Day Free

Pandora – The World of Avatar at Disney’s Animal Kingdom transports you to a mystical world of bioluminescent rainforests and floating mountains. The 12-acre land, inspired by James Cameron’s 2009 film Avatar, is a thrilling blend of immersive entertainment and extraordinary design.

Loaded with fun for adventurers of all ages, two must-see attractions includes Avatar Flight of Passage, sending guests flying above the jungles of Pandora on a Mountain Banshee, and Na’vi River Journey, a family-friendly boat ride that sails down a sacred river hidden within a glowing rainforest for an unforgettable encounter with a Na’vi Shaman.


Volcano Bay
Universal Orlando
Get 5 Days for the Price of 4 Days

This summer is a perfect time to experience Universal Orlando’s third amazing theme park, Volcano Bay. Spanning 30 fully immersive acres, Volcano Bay offers something for everyone. Made up of four areas filled with innovative opportunities for thrills and rejuvenation, Universal’s Volcano Bay is the water park opening of the summer. 

Universal Orlando is also debuting TapuTapu, its wristband that will be issued to visitors when they arrive at Volcano Bay. You’ll be able to experience 18 attractions, without having to worry about waiting in line or carrying around rafts.

By: Jeff Hyatt

5 Awesome Experiences for the Perfect Summer Vacation in NYC

Celebrate summer on a New York river cruise, with views of the skyline (Photo: Getty)

Summer’s usually the highlight of every kid’s year. But now adults can get in on the fun. “Work hard, play hard” is New York’s unofficial motto – and here are five ways to celebrate the Big Apple, from the soaring songs of a Broadway musical to cruising down the Hudson River.

Best of NYC – Circle Line Sightseeing
See the city from the comfort of a sightseeing boat that’s lined with floor-to-ceiling glass windows. You’ll cruise by Yankee Stadium, One World Trade Center and the George Washington Bridge. Have your camera ready for a spectacular close-up of the Statue of the Liberty. In the span of just 2.5 hours, you’ll see more than 100 exciting landmarks of New York City.

School of Rock
Are you ready to rock? Join wannabe rock star and substitute teacher Dewey Finn as he and his class of misfits enter a Battle of the Bands contest. Based on the film starring comedic superstar Jack Black, School of Rock invites you to sing along to the head-banging soundtrack by the legendary Andrew Lloyd Webber.

New York Yankees
Play ball! Don’t miss the chance to see the most famous baseball team on the planet take the field at Yankee Stadium. Winner of 27 World Series championships, the Yankees are an icon of New York. In between innings, grab a tasty ballpark snack and tour the Great Hall to learn the story of the fabled Bronx Bombers.

2-Hour NYC Bike Tour with Photo Shoot
Cruise through Central Park as you explore famous landmarks like Bethesda Fountain and Strawberry Fields with the help of an expert tour guide. A personal photographer will also accompany your group to capture your Central Park memories. Best of all: A set of professional images will be waiting for you three to six days after the tour.

A Bronx Tale: The Musical
Get ready for a heartwarming story about life and love in NYC set to a toe-tapping soundtrack. A Bronx Tale follows the life of an Italian-American teenager in the 1960s as he chooses between his family or the mob. Directed by Hollywood legend Robert DeNiro, this musical is one of the hot shows of the summer.

By: Craig Nelson

Top 10 Takeaways from #SHRM17

Top 10 Takeaways from #SHRM17

My mind is still spinning from all the thought-provoking sessions (or maybe from the long nights on Bourbon Street) following the 2017 SHRM Annual Conference & Exposition in New Orleans. There were so many opportunities to learn, network and have fun. Here are my Top 10 Takeaways from this year’s SHRM Annual Conference:

  1. Being humble is critical for all leaders and teams. Humility was a key theme for almost every keynote or must-see speaker, from Kat Cole to Patrick Lencioni, and even Laila Ali. As an HR professional, it’s important to remember this valuable trait in our day-to-day interactions and in how we coach our employees to be better team players.
  2. No, robots are not taking over the world. However, they will dramatically change how we get work done. You may have thought artificial intelligence or AI was only connected to self-driving cars or virtual assistants (hey there, Alexa!). The conference exposed a variety of interesting HR or Recruiting applications, however. The effective utilization of AI proved it can help streamline the candidate selection process or help employees navigate their benefits and administration. Looking ahead, it’s clear AI will continue to penetrate our daily lives, particularly in the office.
  3. Wellness programs are key. I took a lot of steps at SHRM. Of course, I forgot my Fitbit charger so I wasn’t able to track them all but the first day alone I walked over 23,000 steps. On the next day, I certainly walked the same, if not more, but my Fitbit was nothing more than a dead-battery fashion statement around my wrist. The continued emphasis on health and wellness was on full display at this year’s SHRM Annual Conference. If you don’t already have a wellness strategy in place for your workforce, get on it.
  4. Data, specifically people/talent/HR data, is becoming more and more ubiquitous. The majority of speakers discussed the importance of leveraging data to make decisions or used it themselves to build a business case for their message. Also, almost every exhibitor pitched advanced analytics or reporting as part of their product or service suite. In short: Data is now at the forefront of everything we do in HR and it’s not going away any time soon.
  5. Employee engagement continues to be a priority for many companies. Everyone’s looking for the “secret sauce” to full employee engagement. After all, engagement is powerful – research shows that it leads to improved retention, hiring – and business results. However, as many speakers note, it’s actually rather simple – treat your people like people and recognize and reward them regularly. Check out TicketsAtWork’s new sleek and intuitive Reward Management Solution as a potential provider for your company’s engagement efforts.
  6. Student loan assistance is the latest “hot” benefit trend. The crippling student loan debt described seemingly daily in the news has forced companies to address it as part of their employee benefits package. The focus on education is not new. Tuition reimbursement programs have been around for a while. Loan repayment assistance programs for previously received degrees, however, is picking up steam and will be a benefits package game-changer in the coming years.
  7. A basic benefits package is no longer enough. At the SHRM Annual Conference, SHRM released the 2017 Employee Benefits Report. The report provides in-depth analysis for HR professionals, including resources and information about trends and employee expectations for the market and various industries. In a nutshell: No longer can companies simply offer the basic benefits package and average pay if they expect to compete in the war for talent.
  8. Performance management needs a revamp. HR professionals continued to show their great disdain for the typical annual performance management cycle. There were so many performance-related exhibitors that I lost count after picking up my thirteenth branded pen. In 2017, figuring out how to effectively revamp the performance management process for your organization will be critical.
  9. Employees are looking for more than a paycheck. As the former SVP/Head of HR and People at Google Laszlo Bock shared, HR professionals must help employees find purpose and meaning in their work and the organization. Ask yourself, “What is my company’s mission?” and then try connect it to the work that each and every employee performs for your organization.
  10. I need to go back next year. It was another awesome experience and I’m already getting pumped for the takeaways I’ll come away with next year. I look forward to seeing you in Chicago for the 2018 SHRM Annual Conference!

Did you attend the 2017 SHRM Annual Conference? If so, what were your top takeaways? Send a tweet to Dan Cross (@CrossOverHR) on Twitter and tag it #SHRM17.

By: Dan Cross

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